When Effie(the founder) was excitedly picking out her favorite headwear for the first horse racing event in her life, she found that the fascinators available online were either outrageously expensive or of such poor quality that they seemed disposable. Moreover, finding a fascinator in a physical store was nearly impossible except in a few cities. Ultimately, Effie had no choice but to settle for a fascinator that was "expensive to the heavens," just to complete her event look. Effie realized that many people must be facing the same dilemma. Therefore, fueled by her love for vintage and the boundless interest in romance she developed , Effie decided to create VINMOSA, a brand that sells exquisite (preferably handmade) vintage accessories that are hard to find offline and are reasonably priced, with fascinators being her first bold venture.

The brand name "VINMOSA" is a combination of "Vintage" and "Mimosa." "Vintage" reflects Effie's passion for retro styles. "Mimosa," one of Effie's favorite cocktails, brings a delightful buzz when you drink it with friends on Sunday. This joyful feeling is exactly what Effie wants to convey through her brand. Thus, she thought it was perfect to name her brand after "Mimosa"! Therefore, Vinmosa was born — a brand dedicated to bringing customers the joy of exquisite retro accessories!